Companies news Mode - Luxe
Hearts On Fire Opens Its First Retail Store in Central, Hong Kong
Hearts On Fire, the international jewelry brand known for the unparalleled sparkle of its diamonds, has opened its first retail store in Hong Kong.
Since 1996, HEARTS ON FIRE has set the highest standards in diamond excellence. The brand has recently announced its global rebranding and unveiled a new brand identity and vision to create modern jewelry and experiences that make diamonds enjoyable and approachable.
This unique vision is celebrated in the new space, located in the bustling shopping district of Central, Hong Kong. Created in collaboration with acclaimed interior designer, Joyce Wang of Joyce Wang Studio, this inviting retail concept breaks away from traditional formats and offers a warm and welcoming space that opens up the world of diamonds.
“We envisioned the private residence of a worldly curator, where rich timbers are paired with rust travertine and taupe leather. Traditional displays are reimagined as elevated vitrines, creating a sense of lightness that lets the jewelry float and take center stage. We hope guests will find joy in the exploration and discovery within this intimate environment," said Wang.
Customers are invited to journey to the heart of the brand through a series of light, and airy spaces designed to feel like a private residence. The façade, framed by elegant portals, invites visitors into a main foyer, where Hearts On Fire’s signature collections are displayed alongside books, sculptural objects and curated art.
“We are thrilled to see our new brand vision come to life through our first retail store in this global city of Hong Kong. Designed with our customers in mind, the new store offers a seamless journey from online to offline and will be at the forefront of how diamond consumers shop. They can now experience our exceptional diamonds in an open and approachable setting while enjoying our unparalleled, personalized service,” said Rita Maltez, Global President of Hearts On Fire.
The new retail concept will be rolled out to other key global destinations over the next two years, further solidifying this exciting new chapter in the brand’s comprehensive transformation.
To celebrate the Hong Kong store opening, a 12-piece capsule from the next Spring 2025 signature collection will launch exclusively at this store.
Appointments to view this exclusive collection can be made through the brand’s newly launched website.
