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Accor advances its global development strategy with robust line-up of signings, openings, and the world’s most diverse brand portfolio
Accor is advancing its global development with the world’s most diverse brand portfolio.
Overall, Accor opened an impressive 288 hotels and resorts and 41,000 rooms in 2021, bringing our total global network to more than 5,300 hotels and 778,000 rooms.
Their team in Southeast Asia, Japan & South Korea signed 6,900 rooms (29 hotels) last year across the region’s 12 countries, as well as 1,800 keys within 4 branded residences.
Accor plans to open more than 300 new hotels and resorts in 2022, and has a robust development pipeline that is ideally positioned for a return to travel industry growth and recovery. Moreover, with luxury and premium segments now representing close to 40% of future openings for Accor, and travel industry fundamentals steadily improving, the Group expects to see strong growth in fee generation over the next several years.
“Development is the engine that drives Accor and our ability to offer the most diversified brand portfolio in the world allows us to stand out in the market,” added Roquefort. “Throughout 2021, hoteliers turned to us because of the significant revenue boost that Accor’s powerful sales, distribution and loyalty platforms provide, and their satisfaction comes in knowing we’ve got a brand that will comfortably match their property, their guest profiles, and their unique, local aesthetic. This is where we will continue to focus our efforts in 2022, aiming to deliver the right product to the right market, with the right partner, every time.”
