PERNOD RICARD ASIA
Activity
Pernod Ricard Asia is the regional holding company of Pernod Ricard for Asia, responsible for the development and management of the Group's spirits & wine activities in the region. Operating in 16 Asian markets, Pernod Ricard Asia is the No.1 international player in premium+ western style spirits in Asia and has a presence from the Gulf countries to Japan with more than 3,000 staff dedicated to offering unique and authentic moments of convivialité.
Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,824 million in FY 2021. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). It owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 18,500 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.
Industry
Wine & Spirits
Number of Employees
18,500 worldwide
Activity
Pernod Ricard Asia is the regional holding company of Pernod Ricard for Asia, responsible for the development and management of the Group's spirits & wine activities via its wholly-owned local subsidiaries in the region.
Background
Pernod Ricard is the world’s co-leader in wines and spirits. Created in 1975 by the merger of Ricard and Pernod, the Company owns and produces 19 of the world’s Top 100 brands with global distribution to more than 80 markets. The Company holds one of the most prestigious brand portfolios in the sector, including: Absolut, Ricard, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet, Jameson, Martell, Beefeater, Kahlua, Malibu, G.H. Mumm, Perrier-Jouët, as well as Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna.
Pernod Ricard Asia first gained prominence in Hong Kong, Thailand and in other Asia duty free channels in the early 1980s. Today the Company is the No.1 international player in premium+ western style spirits in Asia. Operating in 16 Asian markets, Pernod Ricard Asia has a presence from the Gulf countries to Japan with more than 2,800 staff dedicated to offering unique convivialité experiences.
Pernod Ricard Asia is responsible for 16 business units in the Asian region:
- Pernod Ricard China
- Pernod Ricard Hong Kong & Macau
- Pernod Ricard Taiwan
- Pernod Ricard Asia Travel Retail
- Pernod Ricard Japan
- Pernod Ricard Korea
- Pernod Ricard Singapore
- Pernod Ricard Thailand
- Pernod Ricard Cambodia
- Pernod Ricard Vietnam
- Pernod Ricard Philippines
- Pernod Ricard Indonesia
- Pernod Ricard Malaysia
- Pernod Ricard India
- Pernod Ricard Gulf
- Pernod Ricard Lanka
KEY DATES
1975 Creation of Pernod Ricard
1985 First Asian representative office established in Singapore
1990-1996 Expansion of Pernod Ricard network in Asia through set up of subsidiaries
2001 Acquisition of part of Seagram’s spirits and wine business
2005 Acquisition of Allied Domecq’s spirits and wine business
2008 Acquisition of Vin & Sprit’s spirits and wine business
2011 Creation of Premium Wine Brands, a Brand Company bringing together the Group's priority wine brands
Industry
Wine & Spirits
Number of Employees
18500 worldwide