Zak Allom is CEO and Co-Founder of BetaSmartz, a global B2B wealth & asset management digital platform. Zak has spent the last 26 years in financial services, starting his career as an equites trader in London in 1997. He has specialized in the wealth and asset management sector for the last 20 years, co-founding a European wealth & asset management business in the early 2000s, having previous worked with a Swiss private client manager. Zak moved to Hong Kong in 2009, launching BetaSmartz in late 2016.