Samy RedjebManaging Director at Bluebell Greater China

In his current role, Samy oversees operations for 25 luxury, fashion and lifestyle brands including Brunello Cucinelli, Anya Hindmarch, Jimmy Choo, Le Sportsac, Manolo Blahnik to name a few, across three markets.
Prior to this position as MD, he was Group Development Director at Bluebell since 2012 and his role was to profile and identify brands to set up distribution partnerships ranking from startups to mega brands in various categories inAsia. He was instrumental in setting up new partnerships with brands such as Manolo Blahnik, Kusmi Tea, Daniel Wellington, Brunello Cucinelli, Owndays, and more. His expertise covers multi channel distribution, branding, equity investment, leasing.
A French national, Samy has been based in Asia / Hong Kong since 2004 . Prior to joining Bluebell, Samy was Director of Sagem Mobiles Asia Pacific, French Mobile phones manufacturer part of Safran Group listed on CAC 40 Paris Stock Exchange, he held overall P&L responsibility