Laurent TricheurHead of Marketing and application China, ST Microelectronics

Laurent Tricheur currently leads Marketing and Application China at STMicroelectronics, overseeing technical support for secure microcontrollers from Hong Kong. Specializing in secure mobile transactions, eSIM connectivity, and digital authentication, he previously held marketing leadership positions in Shanghai for the same company.

His career includes 12 years at NXP Semiconductors as Senior Marketing Manager for NFC technology and Global Quality Account Manager for automotive clients. Laurent began as a Digital Design Engineer at STMicroelectronics and Freescale Semiconductor, working on testchips for advanced technology nodes.

Holding an Executive MBA from NEOMA Business School, a Master's in integrated circuit design from Université Pierre et Marie Curie, and training from HEC Paris in marketing direction, he also possesses a Green Belt Lean Six Sigma certification from CentraleSupélec.

His combined technical and business expertise makes him a versatile professional in the semiconductor industry, particularly in secure microcontroller applications and digital transformation initiatives.