Isabelle possesses an extensive experience in brand management having worked with Pernod Ricard for over seven years in various country such as Canada, France and now in Hong Kong. Throughout her career she has always been focusing on the developing and promoting luxury brands. Today, as manager of Perrier-Jouet Champagne for Hong Kong and Macau, a key component of her role is to keep fostering and strengthening the relationship between the brand and the art world through collaboration with international and local artists as well as partnerships with museums and galleries.