Igor DucCo-Founder & CEO, Native Union

Creative person without creative talent, I had to surround myself very early with talented designers. 
 
At 23 years old, I created a furniture brand, editing French designers and manufacturing in Asia. I opened 2 concept stores in Paris and was reselling across 100 stores in Europe. 
 
This is how I discovered that manufacturing was very challenging... 
I therefore moved to Beijing to manage the production process. 
 
But this is only when I moved to Hong Kong that I had the ⚡️ moment of the MoshiMoshi with my co-working neighbor. 
 
This was the creation of Native Union. 
We then sold 3 millions pieces of MoshiMoshi in less than 3 years ! 
 
But this was a (happy) incident. 
Our hyper-growth was unhealthy. 
We got defocused on our initial vision: elevate tech essentials via good design & quality products. 
 
This is why today, we bring desirability and durability to products that used to be utilitarian only. 

Native Union is a lifestyle brand from Paris. 

We create elevated tech essentials with high attention to good design. 

Native Union combines a minimalist design point of view, with the rigours of modern technology 

Designed for Life, we use the best possible materials to ensure they will last longer while limiting our impact on the planet.