French entrepreneur Diego Dultzin Lacoste is one half of the dynamic duo behind OnTheList, a Members-Only Flash Sales concept founded in 2016 which offers members exclusive access to luxury brands at discounted prices, for a limited time. Diego oversees the team of like-minded individuals, and the company’s overall direction and strategic development.
Prior to co-founding OnTheList, Diego gained a wealth of international experience in the retail sector across Asia Pacific and Europe, with a proven track record in brand management and business development. He has worked with a vast portfolio of leading fashion and lifestyle brands including CHANEL, The Kooples, JB Martin (shoe’s licensee for Kenzo, Paul & Joe) and Maison Ullens.
After relocating to Hong Kong in 2015, Diego and co-founder Delphine Lefay noticed the lack of options for luxury brands to sell excess, past-season inventory. It was also through the product disposal methods they had observed, where storage costs and brand integrity were undermined, that they saw an opportunity to provide a sustainable channel for luxury retailers. OnTheList was subsequently founded in 2016 to alleviate the fashion waste predicament and offer brands an eco-friendly way to offload past-season merchandise by hosting flash sales for the registered OnTheList Members.
OnTheList has enjoyed nice success through the years, having hosted a few pop-up sales during its initial years to now hundreds of flash sales every year in the 4 cities were its operating: Hong Kong, Singapore, Shanghai & Taipei, with over 500 partner brands including the likes of Armani, Burberry, Furla, Kenzo, Michael Kors, Shiseido, Stella McCartney, Tory Burch, etc.
Diego holds a Master’s degree in Economics and Management from Paris Dauphine University. He grew up in a strong entrepreneur back-ground, Diego’s great-grandfather being René Lacoste, founder of the eponym brand. In his free time, Diego enjoys playing golf and hiking. He also loves traveling (when it was still possible to travel!).