Sector: Travel industry
For our client, an international company in the Hospitality industry, we are currently looking for a Marketing Specialist – Online and Acquisition.
Reporting to the Marketing Manager, your Key Missions will be to drive qualified traffic & optimize the online performances:
- Manage online platforms: roll out tactical campaigns, optimize content, SEO and e-merchandising to ensure brand positioning & optimize conversion rate;
- Manage online media plans: with the support of our online media agency, plan & roll out media plan maximizing qualified traffic & revenue online;
- Develop & Manage CRM aimed at increasing customer acquisition, retention and lifetime value.
- Bachelor / Master’s Degree in Marketing (preferably eBusiness);
- Around 4 years’ experience in online marketing - CRM is a plus (client or agency);
- Knowledge of Adwords & Display networks, experience in managing CMS;
- Fluent in Cantonese & English, mandarin is a plus;
- Energetic, attentive to detail, strong business acumen, results-orientated;
- Able to multitask, fast working, proactive.
Location: Hong Kong