Home > Recruitment > Digital Marketing Manager
Type: Permanent
Sector: Education

Our client is a French company specialized in Training. They are provided trainings for Prestigious International Universities in the USA, France and Hong Kong.

 

Missions:

- Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media and display advertising campaigns;

- Design, build and maintain our social media presence;

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);

- Identify trends and insights, and optimize spend and performance based on the insights;

- Brainstorm new and creative growth strategies;

- Plan, execute, and measure experiments and conversion tests;

- Collaborate with internal teams to create landing pages and optimize user experience;

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;

- Instrument conversion points and optimize user funnels;

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 

Requirements

At least 2 years working experience in digital marketing;
- Fluent in English, Mandarin/Cantonese a plus;
- Solid knowledge of Google Analytics or equivalent analytical tools;
- Basic knowledge of HTML, CSS, and JavaScript;
- Strong analytical skills and data-driven thinking.

 

Location: Wanchai.

Contact:

recruitment2@fccihk.com
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