Sector: Travel industry
For our client, an international company in the Hospitality industry, we are currently looking for a Marketing Specialist – Content & Earned Media.
Reporting to the Marketing Manager, your Key Missions will be to develop our client share of voice through PR, Partnerships and Social strategies that will engage customers and prospects and deepen their attachment to the Brand.
- Animate our client product key sells and benefits through creative and impactful 360° communication (Mk activation KV & claim , website & EDM content, Trade …)
- Manage local PR activities to maximize earned media on targeted media and KOL
- Develop Partnerships plan that drives exposure and prospect generation for our client and nurtures ongoing relationships with key brands
- Implement a Social Media strategy that will increase our brand awareness and attractiveness through more engaging content
- Manage offline media plans: plan & roll out media plan maximizing qualified traffic & revenue
- Cantonese speaker, Mandarin is a plus
- Bachelor / Master’s Degree in Marketing or Communications
- At least 4 years’ experience as a marketing executive / PR executive in a media agency preferably, or advertiser in the tourism or luxury Industry with an outstanding media network
- Energetic, attentive to detail, strong business acumen, results-orientated
- Able to multitask, fast working, proactive
Location: Hong Kong