Our client is a French fashion jewelry brand and is looking for an E-Commerce Sales Manager for the Chinese market.
-Formulating and implementing sales/marketing strategies and action plans to increase online traffic and sales.
-Liaise with country manager & local marketing team on promotional mechanics.
-Improve the on-site experience with clearly communicated promotions, accurate product information/images and translations.
-Develop marketing with partners to drive high quality traffic.
-Work closely with IT department to deliver technical site changes enhancing customer experience, online visual merchandising, transformation rate and organic search visibility.
-Create reports and monitor key performance indicators on the website and develop plans to improve them.
-Degree holder in Marketing or Business Management related fields
-Good knowledge in fashion industry, e-commerce and market trends
-Strong analytical skill, data-oriented and experienced with ecommerce related data
-Strong understanding of social media and content marketing concepts, strategies and platforms
-Proficiency in Baidu tongji, WeChat, SEO, SEM, reporting, Excel -Experience with A/B testing and other multivariate testing methods
-Fluency in English and Mandarin is a must.