Home > Recruitment > Brand Business Developer
Type: Full time, Permanent
Sector: Tech and Wellness industry

Our client, an international company with a strong background in consumer goods, is currently launching a new pioneer Brand in the tech & wellness industry. Therefore, they are looking for an enthusiast and talented Brand Business Developer to join the team in Hong Kong.

Role and responsibilities

Main role: reporting to the Chief Brand Officer and working cross-function with Marketing, Finance, Supply Chain, this position is responsible for the management of the Brand with the objective to maximize its potential across global markets in a selective approach.

  • Determine go-to-market type of model and business development strategy
  • Identify representatives, select and implement demo centers, establish partnerships with retailers and concept stores, set up affiliate programs in key cities across Asia, Europe and U.S.
  • Identify and participate in key trade shows, manage pre-orders and crowdfunding campaigns
  • Evaluate and implement forecasts in coordination with Supply chain, Logistics, CS and Finance
  • Contribute to the creation of sales & marketing materials such as printed collaterals, display materials, sales pitches, etc…
  • Conduct market research & competitor intelligence to unlock growth opportunities and define winning specifications and value propositions
  • Analyze and present business reporting, marketing review analysis and product performance evaluation
  • Recommend, manage and track A&P budget


Hard skills

  • Business school or university (Liberal arts pathway)
  • Experienced in business development and marketing
  • Previous experience with a tech, cosmetics or premium retail company  
  • Native English language (French would be a strong plus)
  • Proficient with Microsoft Office
  • Knowledgeable of digital, social and ecommerce platforms

Soft skills

  • Entrepreneurial with a start-up spirit
  • Outgoing personality in line with the company values of openness, respect, excellence and integrity
  • Result-driven and willing to go the extra mile to achieve superior results
  • Able to excel in a lean, challenging and fast-pace environment
  • Mobile with international or intercultural experience
  • Flexible, hands-on and resourceful
  • Collaborative with an excellent team spirit (necessary as the team is split across several continents)
  • Analytical and detail-oriented with a structured mindset
  • Passionate about health & wellness and striving to make a positive impact on people’s life
  • Good aesthetics sense, refined sensitivity

The role is based in Hong-Kong and requires frequent travelling to Asia, Europe and the USA (2-week long stays).