In 1982, Ariane Prette, driven by her passion for precious stones, diamonds and beautiful jewellery, started this family business in Monaco, producing pieces for great names of the jewellery trade.
The family has continued to develop this legacy for over 30 years thanks to its expertise in quality traditional production of high-quality jewellery. In 2012, in parallel with this activity, Kika and Philippe Prette decided to launch the APM Monaco brand.
The APM brand has naturally made its mark by revolutionising the codes of traditional jewellery.
APM Monaco: A new vision of jewellery, inspired by fashion, the South of France lifestyle and Monaco chic, offering current and unique design.


After 30 years of manufacturing handcrafted quality jewellery, APM Monaco continues to carry on founder Ariane Pretteā€™s legacy in the design- focused silver jewellery field with the aim to make APM Monaco into a modern yet timeless household name with current market trends in mind.
With over 1000 collaborators and 90 stores worldwide to date, APM Monaco is a contemporary fashion jewellery brand with a touch of Monegasque flair.

Date of Establishment


Parent Company

Location & Contact Info

8-10 Duddell Street