Home > Events > Seven keys to getting yes
Wednesday 18 October 2017. 4:00pm -
Wednesday 18 October 2017. 7:00pm
Members: HKD 850
Non-Members: HKD 1000
Have you ever been tricked into saying yes or into buying something you didn’t really want? Have you ever wondered why you acted in this way so you could avoid such ploys in the future?

Course Outline

This training is based on the research of world leading business psychologist Dr. Robert Cialdini. Over 30 years of research have uncovered six underlying principles of persuasion which govern whether we receive a ‘Yes’ or a ‘No’ to our requests. Understanding these principles provides a powerful skill set in positioning our proposals whether in a business or personal situations.

Learning Objectives

By taking this course, participants will:
• Learn the decision triggers and discuss the ethics of persuasion.
• Discuss three different approaches to using persuasion
• Utilise the principle of contrast in any influencing situation.
• Learn the 4-step approach to utilising persuasion. Understand the six principles of persuasion, identify which naturally exist in any influencing situation, and utilise them in an effective and ethical way.
• Apply each of the principles to a specific situation in which the student would like to have increased influence. Be aware and act accordingly when people are trying to use any of the six principles of persuasion against you in an inappropriate or unethical way.

Raphael Sachs is a French entrepreneur with over 20 years of successful experience in FMCG and Services within start-ups and multinational companies. Based in Asia for the last 15 years, he developed a deep knowledge of most Asia-Pacific markets and cultures. Raphael is certified in Neuro-Linguistic Programming and other Business Applied Psychology on topics as Persuasion, Influence, Negotiation and Communication to achieve success.

Location Info

The French Chamber 21/F, On Hing Building, 1 On Hing Terrace, Central