Home > Events > Insights on ecommerce trends in China and Hong Kong
Thursday 12 January 2017. 8:30am -
Thursday 12 January 2017. 10:00am
Members: FREE
Non-Members: HKD 150
Topic
As ecommerce rapidly evolves into mobile commerce in China, we see that brands and retailers need to provide consumers with a truly integrated and connected experience throughout the customer journey with KPMG just launching two new reports that outline key ecommerce trends and opportunities based on surveys and interviews with CEOs and consumers in mainland China and Hong Kong. 

Today’s Chinese consumers are extremely connected, and actively interact with brands and each other on the internet. This is bringing the importance of digital media and online platforms to the fore. On the other hand, consumers also regularly visit the brick-and-mortar stores. This underscores the need for brands to focus on both online and offline platforms and create effective online-to-offline strategies to adapt to changing consumer demand and remain competitive.

With high consumer engagement on online platforms, social media is becoming an essential and influential tool for brands to keep consumers updated on their products and services, as well as to win new customers. In this more complex world, the typical consumer in China expects retailers to provide detailed and transparent information about their products, as well as real-time information on their stock levels. In order to enhance their offering in these areas, companies should consider harnessing the power of data and deploying data analytics technologies to improve their operational efficiency and generate growth. 

To stay ahead of the competition, companies need to create a brand that consumers can trust, reward customers for their loyalty, foster innovation and regularly develop new and unique products. They should also seek to provide excellent customer support and offer exclusive promotions to loyal customers.
 
Anson Bailey, Head of Consumer Markets at KPMG will be sharing the latest findings of the KPMG reports along with some key pointers from the new "Global Connected Consumers" report with the survey results from 18,000+ online consumers to be launched in January 2017. Along with the Single's Day analysis, more market trends will be discussed at the briefing.
 
Speaker


Anson Bailey
Head of Consumer Markets, KPMG
Anson has spent the last twenty years working in both industry and professional services covering strategic consulting and business development across a number of countries in the Asia Pacific region including Australia, China, Hong Kong, Malaysia, Singapore and Thailand across a number of different sectors.
 
Anson joined KPMG in Hong Kong in 1999 and is currently a Partner in the Hong Kong office heading up business development across the KPMG China Practice. He is part of the Regional Consumer Markets Practice Leadership team as well as being a member of the Global Technology Innovation Centre and the High Growth Tech & Innovation Group based in Hong Kong.



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For enquiries, please contact Ms Vicky Chan at events1@fccihk.com.

Location Info

French Chamber Meeting Room, 18/F, On Hing Building, 1 On Hing Terrace, Central