Home > Events > Facebook for Business: Mastering Facebook Marketing Strategies (Advertisement & Editorial)
Thursday 16 November 2017. 4:00pm -
Thursday 16 November 2017. 7:00pm
Members: HKD 850
Non-Members: HKD 1000
At first, the idea of using Facebook for your business seems so easy. - You publish a couple of posts, run a few campaigns, but wind up with literally nothing to show for it.
 
Most business owners give up, and never realize the full potential and benefits that Facebook marketing and advertising have to offer. 
 
In this 3-hour training session, we’ll reveal how to get the most out of your Facebook marketing strategy.

Outline:
 
A) Facebook Advertisement
 
- Building your campaigns using the Power Editor for increased efficiency
- Remarketing strategies - Re-engaging with potential customers to ensure you don’t lose any sales
- Audience targeting - The more relevant the audience focus, the higher the conversions!
- Campaign optimization - Tips and techniques to reduce your advertising costs and increase performance
- Using the “Know, Like and Trust” factor to grow your audience, increase reach and multiply your business opportunities
 

B) Facebook Editorial Line
 
- Best practices for your page setup
- Proven methods for drafting an effective Editorial Calendar
- Content management strategies - Reaching the right audience with the right content at the right moment 
- Post optimization tips - Timing, frequency, visuals, and captions

Speakers

Lug GIROUD,  the founder of the agency, is a multi-entrepreneur who has launched around 20 web projects since 2008, with strong expertise in traffic acquisition, lead catching, brand awareness, monetization and ads management; 
 
Cassandre DAIGRE is passionate about growing businesses with social media and search engine strategies. She is currently working as a digital marketing manager at WILD, with both corporate and startups in Hong Kong, Europe and the USA, for local and international targets. 


Company

WILD is an international digital marketing agency that provides complete digital solutions for our customers. We strive to deliver the most creative and effective ways to maximize our clients' internet presence, implementing Search Engine and Social Media Marketing strategies for B2B and B2C organizations across a variety of industries.

 

Location Info

The French Chamber 18/F, On Hing Building 1 On Hing Terrace, Central