Startups and SMEs Booster Series: Design to boost business
Wednesday 18 January 2017. 8:30amTopic
Like most of people, Startups and SMEs very often do not know exactly what industrial design is. 95% of people we met and explained what really industrial design is, acknowledged that their initial assumptions were wrong.
Design is not about art, or beauty. Or a glamourous coating you put on products. It is a strategic tool that is all about innovation, and competitiveness...