Just because everyone is doing content marketing does not mean everyone is winning at content marketing.
According to Content Marketing Institute, only 9% of B2B marketers consider their content marketing efforts to be “very effective.” In other words, all this content production doesn’t seem to be working.
So how can you ensure you are taking the right approach towards creating impactful content and measuring the success for your organization?
During this session, we will take you through:
- What is Content Marketing
- The Planning Process
- Creativity and Production
- Measuring Success
- Best Practices
Marketing professionals, digital marketers, content strategists, journalists, copywriters, and PR / Communications experts.
Knowledge requirements: beginner to experienced. Marketing fundamentals understanding is preferred, but not mandatory.
Speaker – Marlene Vicaire
Award-winning strategist, Marlene has over 13 years of experience in the digital space. She worked at top global ad agencies and at iconic brands in senior marketing positions, managing digital communications and customer experiences projects.
Now, Marlene provides digital strategy consulting and training services to leading media publishers, global marketers and cutting-edge technology providers across the APAC region.
Date and Time
Wednesday 6th June 2018
16:00 - 19:00
Location French Chamber of Commerce 18F, On Hing Building, 1 On Hing Terrace, Central
Members: 850 HKD
Non Members: 1000 HKD