Home > Blog > Ubudu’s technology leveraged by JCDecaux Transport in MTR

Strengthening its partnership with JCDecaux Transport, Ubudu has announced that its technology is being used for way-finding and proximity messages in Hong Kong and Central MTR Stations. Combined with Augmented Reality and a redemption system on the mobile app, MTR passengers are able to play an innovative O2O game to win fantastic prizes provided by Madame Tussauds Hong Kong!

From end of July to September 22nd 2017, you’ll be able to take selfies with 32 celebrities from Madame Tussauds Hong Kong by downloading the Madame Tussauds - Connect on the go mobile app ! (available on iOS and Android)!

Every week, MTR passengers have the opportunity to take selfies with a selection of celebrities by finding checkpoints in Hong Kong and Central MTR Stations using the way-finding system provided on a 3D map.

At their arrival at the checkpoint, they automatically receive a message inviting them to scan the checkpoint to trigger the Augmented Reality selfie with the celebrity. After taking a selfie with the four celebrities of the week, users can redeem for a prize. Users who take selfies with all 32 celebrities during the 8-week campaign will qualify for the major prize!

 

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