Home > Blog > Lan Kwai Fong goes digital to engage partygoers this Halloween

Halloween has been celebrated in Hong Kong ever since Lan Kwai Fong brought the culture to the local scene. Cruising into the digital era and following the successful launch of last year’s premier and award-winning Lan Kwai Fong “MONSTER MASH” Augmented Reality (AR) ghost catching app, Lan Kwai Fong proudly presents the evolved “MONSTER  MASH” tile-matching game to celebrate the festive spirit and welcome everyone to join the spooky themed parties in Lan Kwai Fong this Halloween! The new “MONSTER MASH” mobile game was officially launched on 8 October.


Score Double Points and Win Instant Rewards with Location-based Technology

To encourage patrons to come to Lan Kwai Fong and win instant rewards, numerous Bluetooth beacons will be placed in 13 participating outlets in Lan Kwai Fong. Players who pair up to the Bluetooth beacons device via the “MONSTER MASH” app can score double points and double up the excitement! What’s more, upon reaching certain number of points, players can stand the chance to win instant rewards including free drinks, desserts and cash vouchers. The 13 participating are Cafe Siam, CÉ LA VI, Ciao Chow, Fang Fang, Gaucho, Havana  Bar,  Jashan  celebrating Indian  Cuisine,  Jinjuu,  Kyoto  Joe,  Porterhouse,  Stormies,  Tokio  Joe,  and Townhouse.

‘We are excited to launch the in-house designed mobile game for Halloween for the second year and also to collaborate with so many brands and partners! Lan Kwai Fong is a social place that always stands at the forefront of trends and technology. We welcome everyone to download “MONSTER MASH” and play to win awards, at the same time come to have fun and show off your unique look in Lan Kwai Fong this Halloween!’ said Dr. Allan Zeman, Chairman of Lan Kwai Fong Group.


Introduces Hong Kong’s First Facebook Messenger Bot with Stickers Chat Extension in F&B Industry

For selfie lovers, the LKF Play mobile app has been revamped with new spooky Halloween stickers, also for our official WeChat account, Apple iMessage, and Facebook Messenger. We will also be launching Hong Kong’s first Bot with stickers chat extension on our Facebook Messenger account so we can enhance the engagement with our followers and target customers. Stay tuned for more information on our social media platforms.


The Not-to-miss Themed Halloween Parties in Lan Kwai Fong

To further liven up Halloween in Lan Kwai Fong, numerous themed events will be held on or before 31 October 2017.


Member’s Profile


See below for more content from the French Chamber.

Related News

Lan Kwai Fong announces a host of collaborations for its ‘LKF Summer Vibes’ campaign