Home > Blog > Ekimetrics official partner of Facebook portal dedicated to Marketing Mix Modeling

Ekimetrics (www.ekimetrics.com), a leading practitioner in data analytics and marketing intelligence for over 10 years, has announced that they are joining the Marketing Mix Modeling Program.

The companies who are part of the Facebook MMM Partner Program focus on measuring advertising’s impact on Facebook, Instagram and Facebook Audience Network. Advertisers need to measure the outcomes of their media investments, and identify correlations between their brand and an impact on their sales.

Ekimetrics will enable advertisers to acquire a better understanding of their media mix in different channels. They will be able to compare the effectiveness of offline/online investments with the kind of accuracy that has been expected for a long time.

Measuring digital and social ROI: accuracy and granularity at a level never achieved before

Ekimetrics will offer a solution for measuring the unique market ROI, which will be able to quantitatively measure the impact of advertising investments on sales and on the brand, as well as compare investments between different social networks with a granularity by category, product, country and content that is well above current practices.

Ekimetrics is recognized for its strong industry knowledge and disruptive approaches. Facebook teams audited Ekimetrics’ methods in depth before choosing the company among the first partners. This French nugget has now become a key provider for Marketing, Insights and Media Managers internationally (Asian social platforms such as Baidu, Wechat... will also be included). Ekimetrics will also participate in developing new solutions to continuously enhance the world leader’s commitment to transparency.

Quentin Michard, CEO Ekimetrics UK/HK and Manager of the partnership with Facebook: The fact that Facebook has chosen us is a recognition of our unique expertise in marketing ROI thanks to innovative methodologies. This will be a great opportunity for our customers and partners to bring tangible enhancements to measuring digital and social ROI, breaking with traditional and still very incomplete allocation methods. This is also the result of 10 years of experience in data, and of our philosophy which, from the start, has always been to combine human and technological intelligence.

 

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