Home > Blog > EEM announces Season III of the Longines Masters Series

On the stage of the greatest cabaret the French capital has to offer, Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series, unveiled the novelties in store for the third season of the international series and announced the start of the Longines Masters of Paris, which will kick off in less than 10 days!

The Longines Masters of Paris will run from 30 November to 3 December at the Paris Nord Villepinte Exhibition Center – hall 5B – parallel to the Salon du Cheval de Paris. This European stage marks the launch of the Longines Masters Series Season III, which will continue in Hong Kong from February 9-11, 2018, and – for the first time – in New York, April 26 – 29, 2018.

Hosting equestrian sports on the world's finest stages – Paris, Hong Kong and New York – to keep them in the international spotlight is our everyday motivation,” stated Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series. That is precisely what happened on Tuesday, when nearly 200 guests and media in attendance at the LIDO de Paris were treated to a one-of-a-kind show by the greatest figures from the equestrian world.

Pioneer and visionary Christophe Ameeuw and his team at EEM delighted the audience with a premium setting to start off the prestigious series’ third season: LIDO de Paris. The Paris Cabaret is partner to the Longines Masters of Paris, and the director of its show “Paris Merveilles” is none other than Franco Dragone, an Artistic Partner to the Longines Masters on all three continents. These two natural partnerships of international reach gave an arena to their shared values: elegance, excellence and innovation.

Christophe Ameeuw and Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Title Partner and Official Timekeeper of the Longines Masters Series over three continents, delivered the kick-off announcement of Season III of the Longines Masters Series.

Christophe Ameeuw and Juan-Carlos Capelli were able to showcase their dedication to equestrian sports and their partnership in developing the Longines Masters in Europe, Asia and America.“With the EEM teams, we want to show our ability to innovate by proposing some simple, effective and media – friendly concepts the Longines Speed Challenge, the Grand Slam Indoor or this new event the Riders Masters Cup,” explains Christophe Ameeuw.


The curtain goes up on the Longines Masters of Paris 

The European stage in the series, the Longines Masters of Paris will host, for its 9th edition, no fewer than 200,000 visitors with the Salon du Cheval de Paris, at the Paris Nord Villepinte Exhibition Center from November 30 to December 3, 2017. Jean-Luc Poulain, President of CENECA and President of the Salon du Cheval de Paris, came to the EEM.tv to introduce the novelties in the 46th edition of the Paris Horse Show.

450 exhibitors, 2,000 horses, 13 equestrian disciplines represented, 60 competitions during the weekend including the great innovation, the XTREM TREC: such unforgettable experiences that will go live the 140,000 attendees,” told us Jean-Luc Poulain.


The 2018 Longines Masters of Hong Kong

EEM brings the Asian leg of the Longines Masters back to Hong Kong for its sixth edition from February 9th to 11th, 2018, turning AsiaWorld-Expo into a sumptuous display of equestrian excitement and sporting. The 3-day event will showcase the world’s elite riders, best in their categories, compete in prestigious show jumping competitions.

EEM presents an exciting programme with its Title Partner Longines: the iconic Longines Speed Challenge – the world’s fastest competition which charts its unique course across three continents – and the highly anticipated Longines Grand Prix. Look out for the Race of the Riders and the Hong Kong Jockey Club Trophy, with our highly estimated founding partner Hong Kong Jockey Club, strong supporter of the very first hour when Mr. Christophe Ameeuw set foot in Hong Kong in 2013. The full programme of competitions is available online at Longines Masters official website here.

Adding to equestrian excellence and true to its roots, EEM brings a unique art-de-vivre experience at the Prestige Village, each year presenting a large selection of international exhibitors, from high-end fashion to exquisite gastronomy, arts and culture. Fine gourmets and VIPs will particularly appreciate the exclusive dining experiences (Masters 100, Masters Club, Paris Suite, New York Lounge).

Tickets are already on sale at longinesmasters.com via the link here.


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