Founded in Hong Kong, OnTheList is an independent, members-only flash sales concept platform, that is set to revolutionise the luxury retail landscape in Asia. In September it prepares to expand to Singapore, bringing its first overseas flash sale which will take place between 19 to 22 September 2018 at Ngee Ann City in the iconic Orchard Road shopping district.
Founded in 2016 by two French entrepreneurs, Delphine Lefay and Diego Dultzin Lacoste, OnTheList pioneered the unique concept of independent, members-only flash sales in Asia.
Co-founder Delphine Lefay explains its founding, “When I was working in Hong Kong’s retail industry, there was an absence of options for distributors and brands to clear old inventory occupying valuable warehouse space. To fulfil this gap, we founded OnTheList as an independent third-party platform and it was the first of its kind in Asia.”
“Through flash sales we hosted, we offered consumers access to premium products at attractive prices and brands opportunity to clear past-season items and connect with new customers,” she adds.
“This method of clearing stock also promotes sustainability and minimises environmental impact within the retail industry as old inventory does not go to waste,” co-founder Diego notes. “OnTheList’s business model also gives brands the opportunity to reach out to a wider consumer database, engaging them through the flash sale platform as a first touch point.”
Its success has indeed been phenomenal in turning old inventory into new opportunities as, in two short years, the small business went from a few pop-up sales to over 150 flash sales and partnerships with over 250 premium brands including Armani, Clarins, Diane Von Furstenberg, Ferragamo, Roberto Cavalli, and Ted Baker, Le Creuset and Havaianas. Consistently producing stellar sales, it has cleared over a million items from its brand partners at stunning rates - in 2017, selling a pair of Havianas every six seconds over a four day sale in Hong Kong.
In Singapore, the company will launch with monthly pop-up sales, announcing the brands being featured ten days prior to the sale.
“We are expanding into Singapore because its retail market with many similarities to Hong Kong,” says co-founder Diego Dultzin Lacoste.
OnTheList also hopes to tap into the large tourism market in Singapore as tourism receipts in Singapore have reached record highs in the past two years. Indeed as visitor arrivals from China, India, Indonesia, Vietnam, have increased tremendously, it is an opportune time for OnTheList to attract high spenders from the region and use Singapore as a launchpad for future expansion in Asia and beyond.
Membership is free and OnTheList is now accepting sign-ups for its upcoming Singapore sales at www.onthelist.sg, for which pre-registration is required for receipt of a personalised barcode used to access the sales venue. Sales are held over a short time frame of four days with stock replenished daily, and a team of staff ensures that crowds are kept to a minimum. Customers are assured of the authenticity and proper authorisation of their purchases as OnTheList works directly with brands and distributors.