Brand management and consulting firm LBB Asia is delighted to announce the opening of the first Velveteen boutique worldwide in Lee Gardens last February.
Based in Hong Kong, LBB Asia specializes in affordable luxury in Greater China and Japan. The firm helps brands across product categories to launch and develop their business in Asia by rapidly expanding the distribution network and increasing the brand visibility.
Founder and Creative director Laura Egloff launched Velveteen in 2013. The brand’s DNA is rooted in Laura’s 1970’s Californian bohemian beach childhood memories; where days were spent exploring hidden pathways, sharing secrets with friends and building fond memories – all with a sophisticated twist of rock ‘n’ roll.
Velveteen first developed its wholesale business in the US and Europe and appointed LBB Asia when it was time for the brand to launch in Asia with its first retail outlet. The brand has received a warm welcome among customers in Hong Kong and has already attracted a steady following.
Some of the brands who have trusted LBB Asia with their Asia expansion include Atelier Cologne (fragrance), Ofée (high jewelry), La Manufacture (fragrance & candles), Les Néréides (fashion jewelry) and many more.
Last December, LBB Asia also opened the Blanc des Vosges flagship at Mira Place. The French home linen ‘Maison of Excellence’ has been manufacturing exquisite 100% combed cotton linens since 1843 and values purity, tradition and quality craftsmanship and has now two stores in Hong Kong.